Network 10 is a youthful, bold, entertainment-driven brand based in Australia and part of the Paramount global family. Most recently I had the opportunity, alongside the Head of Network Design and a talented team of designers and animators, to Art Direct the channel’s rebrand. The challenge: Retain brand equity, modernise the system, and ensure consistency across platforms, all while keeping the brand unmistakably 10. The goal: Simplify an iconic Australian brand architecture, reduce fragmentation, and reflect evolving viewer behaviour across broadcast and digital. The result: A refreshed, streamlined identity that brings the network’s portfolio together under one unified, audience-first masterbrand: 10, 10 Comedy, and 10 Drama.
